On Apple

Jun Gao
1 min readJun 22, 2020

Even at its enormous size, Apple has figured out how to continue to grow, by vertically integrating, tempting us with more devices, accessories and apps, and selling lots and lots of phones, albeit at a lower margin. But it can’t do it alone: The golden goose depends on the cooperation of software and content partners, regulators — and more than a billion loyal customers.

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